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Search Engine Optimization | Pensacola SEO Agency

Search Engine Optimization

Search Engine Optimization

SEO refers to the process of improving and enhancing the visibility of a website on organic search results such as Google, Bing, Yahoo, Etc. Since the majority of a website’s visitors come from these search engines, SEO has become one of the best methods of driving natural traffic to your website and providing organic search results. As websites rank higher in search engine results, attracting loads of targeted traffic also increase.

Talking about SEO services, they are basically of two techniques, on-site optimization, and off-site optimization. It is noteworthy to mention that there are professional and reliable SEO service providers or internet marketing experts out there that can help your business achieve high search engine rankings.

Our goal is to not only help your business rank high but also use our Artifical Intelligence system to deliver you targeted key-word traffic in those rankings.

On-Site and Off-Site

It is essential for a blog or website to magnetize and attract online attention. Whether it is a money website, a personal blog or a company site, the information it is trying to pass across should reach your target audience. In other words, it is vital for the product or services it is trying to promote to reach the interested prospects.

Our Agency employs the tools to attract the right audience for you and then monitors that traffic to make sure that unwanted traffic stays away from your website. With us, you are in total control allowing you to make the smartest decisions possible based on 100% accurate and complete data.

When a buying word, an informational phrase or any sentence whatsoever is entered into the search field of a search engine, it brings out tens and hundreds of thousands of websites that are talking about such words or trying to rank for that particular phrase or sentence, but that is only half the battle. Yes, you need to be on Google’s page 1 to be competitive, but the myth is that you must attract your targeted audience on page 1.

Nonetheless, even though the search result found many websites, only a few of them (ten to be specific) appear on the page one of the SERP, while others jostle for the second and remaining pages. The reasons for these are not far-fetched.

Search engines go through every indexed page, ranks them accordingly, and assigns a position to them based on criteria. To be seen on the first page, occupying the number one to number three spot is the target of any successful internet marketer. Suffice it to say that this has nothing to do with luck; it is primarily the proceeds of a carefully worked out and strategically executed SEO.

Our Agency’s SEO is superior because we use the tools that identify your current struggles, allowing us to create a successful monitoring plan, and then give you the ability to eliminate undesired visitors proactively. As an industry leader our belief is “What gets measured always gets improved!”

On-Site SEO

Just as the name suggests, On-Site SEO refers to ‘things’ that are done or carried out on the website. They are those settings that are applied to the site to make it optimized for search engines. It focuses on two major elements of your website – web page content and website structure.

Here, the keyword density of the home page and other web pages shall improve upon without making them look spammy in the eyes of the search engines. The contents and the website structure forces Google bots to understand your website’s relevancy when it crawls the site.

In a nutshell, it involves working on some vital on on-site optimization elements of a website; Page Titles, Meta Descriptions, Meta Tags, Heading Tags (H1, H2, H3, H4, etc.), Google Webmaster Tools, Alt Image, and so on.

Off-Site SEO

Off-Site, SEO is the process of building website links. Unlike on-site optimization, it has no direct involvement with your site other than through link building. In other words, it has nothing to do with changing a website’s content and structure.

It refers to a method of placing a link to your website on some high-authority websites for the sole purpose of promoting your site; which is why it is called off-site SEO. Highlighted below are some useful links building methods;

  • Social Media Marketing; Facebook, Twitter, Google+, LinkedIn, etc.
  • Social Bookmarking; Digg, Delicious, StumbleUpon, Reddit, etc.
  • Search Engine Submission; Google, Yahoo, Bing, etc.
  • Directory submission
  • Blog commenting etc.

Conclusively, a thorough analysis of the on-site optimization and inbound links of your competitors can help you find loopholes to usurp them and emerge as the top-ranked site in search engine results for a particular keyword you are targeting.

All these and much more are achieved by employing our SEO experts. Please note that it is crucial to avoid any SEO company that promises unrealistic, unfounded goals and a cheap pricing strategy. Although most of the time it sounds great in the end you are left with potential black-listing or Google ranking penalties.

In your pursuit of trying to rank higher in the search engines, both the on-site optimization and off-site optimization of your site must be done with the knowledge of Google’s algorithm, a trusted expert to make your website as safe as possible.

Take your business to the next level. Contact Pensacola SEO Agency Today.